Media kit · measured, not estimated← Português

283 million views in 90 days.

Brazilian comedian, AI creator and futures trader. Fifteen years on national television as Repórter Vesgo, then eight years building the audience directly. No network, no programming grid, no middleman.

Every number on this page comes from the platforms’ own panels and can be audited. Screenshots go with the proposal, on request.

283MViewsInstagram Insights, 90 days to Sep 14, 2026
78.9%From non-followersdistribution, not an echo chamber
9.1MFollowersacross six platforms
4.2%Reels engagementInstagram, 30 days to Sep 22, 2026

You are not buying a profile. You are buying a network.

Nearly 8 in 10 people who see my content do not follow me. That is not an accident: most of what I publish is co-authored with other creators, which puts the same piece in front of two audiences at once. In a single 28-day window, content I co-signed ran across 18 accounts and 509 publications.

For a campaign this matters more than follower count: reach does not stop at the edge of my audience. It starts there.

Who watches

90.0% are between 25 and 54 . The age that decides purchases, holds a credit card and pays bills. Many large creators have a teenage base that delivers views and does not convert. This is the opposite.

Age · Instagram
35–4440.5%
25–3431.7%
45–5417.8%
55–644.4%
18–243.5%
65+1.6%
Where they are
São Paulo7.8%
Rio de Janeiro4.9%
Fortaleza1.9%
Manaus1.4%
Belo Horizonte1.3%
Curitiba1.2%
Goiânia1.0%
Recife1.0%
Salvador1.0%
Porto Alegre0.8%

91.5% Brazil. Content is in Portuguese. That is where the audience is. 62% male among those who declare gender.

Platforms

PlatformFollowersNotes
X (Twitter)4,011,9333.4M impressions in the quarter to Sep 23, 2026. On X the public counter under each post calls this number views. X does not publish reach anywhere.
Facebook3,886,339
Instagram1,145,433
TikTok17,195Personal account: the API does not expose view data. Migration to Business pending.
YouTube15,334
LinkedIn378

Monthly delivery across platforms averages 92.7M. Delivery and reach are different units and are never added together: reach is published only by Instagram and Facebook, and it counts each measured day, so someone who watches on two days counts twice.

A second property: Scarpa 360

A Brazilian news outlet I co-founded. Real reporting, sources cited, short-form video. 25,285,821 views across 348 publications in 28 days, publishing daily. Separate inventory, separate audience, available in the same conversation.

Formats

Dedicated reel

One video on Instagram, script written by me, in the format my audience already comes for.

Integrated campaign

The same idea adapted per platform, respecting each audience instead of repeating one asset five times.

Newsletter placement

Fixed slot inside Visto de Fora, my weekly letter on Brazil and the US seen from abroad, a list that chose to receive it.

AI character with the product

A character I build with AI, using the brand’s product inside a scene with a joke in it. Not the usual format wearing a different shirt: a piece the brand cannot buy ready-made anywhere else. Always carries a visible AI-generated label.

Annual partnership

Recurring presence through the year. Open to performance-linked models, not only flat fees.

How I work

I test the product before I recommend it

If a mention is going to be worth anything, it has to be true. Send access and I will build something with it first. If it does not work for what I do, I will say so before we sign. Not after.

Paid partnership is always disclosed

With the platform’s own label. This protects the brand more than it protects me: undisclosed advertising is what gets campaigns taken down.

No financial advice, ever

I trade futures and I teach what I learn, but I am not licensed to recommend investments in Brazil and I do not. Campaigns in the financial category work as education, not as a call to buy.

Let’s talk

Tell me the campaign, the period and whether you need category exclusivity, and a rate comes back the same day. For a single placement and for a bundle.

Press and other subjects: imprensa@rodrigoscarpa.com · contato@rodrigoscarpa.com